Graphic design & art direction
Freelance Graphic Designer.
I turn a brand idea into a consistent visual language, from campaign concepts to identity systems. The process stays direct, practical and grounded in real applications.
What can we create?
Hülya Ekiz leads the work. The Bosch selection was created in her Art Director role at the CFA advertising agency.
- A distinctive visual language for a new brand
- A campaign concept and adaptations across channels
- A more consistent system for an existing identity
Scope
Art direction
One visual direction connects the central idea and its applications.
Visual identity
Logo, colour, typography and essential brand materials are considered together.
Campaign design
A creative system is developed for print and digital surfaces.
How we work
01 · Context
The brand, audience, channels and existing material are reviewed.
02 · Direction
Creative directions are made tangible through real-use examples.
03 · Application
The selected direction is adapted to delivery formats and reviewed together.
Related work
Selected examples spanning an agency role, independent identity work and different application scales.
Frequently asked questions
Can we commission only a logo?
Yes, although considering real application surfaces and a basic visual system usually creates a more consistent result.
Do you collaborate with agencies?
Depending on scope, I can work directly with brands, teams or agencies in a lead or complementary role.
Do you handle print production?
Design and production-ready files can be included. Physical production depends on the selected supplier and separately approved terms.
A new design need
Let’s discuss the visual direction.
Share the need, channels and existing material so we can define the right scope.
Discuss a design project